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Sponzorstvo športnega dogodka kot orodje tržnega komuniciranja : dm tek za ženske
ID
Farčnik, Petra
(
Author
),
ID
Strniša, Tanja
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/strnisa2461-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
poslovno komuniciranje
,
sponzorstvo
,
pospeševanje
,
zgodovina
,
konkurenčne prednosti
,
case study
,
podjetje
,
DM
,
šport
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[P. Farčnik Piršič
Year:
2017
Number of pages:
V, 108, 32 str.
PID:
20.500.12556/RUL-94791
UDC:
339.138
COBISS.SI-ID:
23879398
Publication date in RUL:
11.09.2017
Views:
1764
Downloads:
239
Metadata:
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:
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Secondary language
Language:
English
Title:
Sport event sponsorship as a tool for marketing communications: dm women's run
Keywords:
marketing
,
business communication
,
sponsorship
,
promotion
,
history
,
competitive advantage
,
case study
,
enterprises
,
DM
,
sports
,
research
,
analysis
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