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An analysis of Wal-Mart's global strategy in the Brazilian market : master's thesis
ID Dernovšek, Metka (Author), ID Rašković, Matevž (Mentor) More about this mentor... This link opens in a new window, ID Zajc Kejžar, Katja (Comentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/dernovsek2506-B.pdf This link opens in a new window

Language:English
Keywords:Brazil, multinational companies, internationalization, strategy, marketing, segmentation, consumer, competition, market, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Dernovšek]
Year:2017
Number of pages:III, 104, 1 str.
PID:20.500.12556/RUL-94751 This link opens in a new window
UDC:339.5
COBISS.SI-ID:23857638 This link opens in a new window
Publication date in RUL:11.09.2017
Views:1709
Downloads:266
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Secondary language

Language:Slovenian
Title:Analiza globalne strategije podjetja Wal-Mart na brazilskem trgu
Keywords:Brazilija, multinacionalne družbe, Wal-Mart, internacionalizacija, strategija, trženje, segmentacija, potrošnik, konkurenca, trg, analiza

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