An analysis of Wal-Mart's global strategy in the Brazilian market : master's thesis

Dernovšek, Metka (author), Rašković, Matevž (mentor), Zajc Kejžar, Katja (co-mentor)

• Language: English
• Keywords: Brazil, multinational companies, internationalization, strategy, marketing, segmentation, consumer, competition, market, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Dernovšek]
• Year: 2017
• Number of pages: III, 104, 1 str.
• PID: 20.500.12556/RUL-94751
• UDC: 339.5
• COBISS.SI-ID: 23857638
• Publication date in RUL: 11.09.2017

Secondary language

• Language: Slovenian
• Title: Analiza globalne strategije podjetja Wal-Mart na brazilskem trgu
• Keywords: Brazilija, multinacionalne družbe, Wal-Mart, internacionalizacija, strategija, trženje, segmentacija, potrošnik, konkurenca, trg, analiza