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The effectiveness of social media marketing in the live entertainment industry : drivers of facebook advertising success
ID
Benedik, Jana
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/benedik2060-B.pdf
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Language:
English
Keywords:
trženje
,
elektronsko trženje
,
socialne mreže
,
potrošnik
,
efektivnost
,
oglaševanje
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[J. Benedik]
Year:
2016
Number of pages:
III, 75, 15 str.
PID:
20.500.12556/RUL-94744
UDC:
659.1
COBISS.SI-ID:
23843558
Publication date in RUL:
11.09.2017
Views:
1348
Downloads:
148
Metadata:
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Secondary language
Language:
Slovenian
Title:
Učinkovitost oglaševanja na družbenih omrežjih v zabavni industriji: spremenljivke, ki vplivajo na uspeh facebook oglaševanja
Keywords:
marketing
,
electronic marketing
,
social network
,
consumer
,
efficiency
,
advertising
,
research
,
analysis
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