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The effectiveness of social media marketing in the live entertainment industry : drivers of facebook advertising success
ID Benedik, Jana (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/benedik2060-B.pdf This link opens in a new window

Language:English
Keywords:trženje, elektronsko trženje, socialne mreže, potrošnik, efektivnost, oglaševanje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Benedik]
Year:2016
Number of pages:III, 75, 15 str.
PID:20.500.12556/RUL-94744 This link opens in a new window
UDC:659.1
COBISS.SI-ID:23843558 This link opens in a new window
Publication date in RUL:11.09.2017
Views:1354
Downloads:148
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Secondary language

Language:Slovenian
Title:Učinkovitost oglaševanja na družbenih omrežjih v zabavni industriji: spremenljivke, ki vplivajo na uspeh facebook oglaševanja
Keywords:marketing, electronic marketing, social network, consumer, efficiency, advertising, research, analysis

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