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Zvestoba do blagovne znamke v hotelirstvu : magistrsko delo
Krašna, Tadeja (Author), Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/krasna2768.pdf This link opens in a new window
Language:Slovenian
Keywords:turizem, hotelirstvo, turistični proizvod, blagovne znamke, goodwill, trženje, potrošnik, zadovoljstvo, zvestoba, case study, Slovenija, case study
Work type:Master's thesis (m2)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2005
Publisher:[T. Krašna]
Number of pages:93 str., 37 str. pril.
Place:Ljubljana
UDC:640
COBISS.SI-ID:16073190 Link is opened in a new window
Views:899
Downloads:296
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Language:Unknown
Keywords:tourism, hotel industry, tourist product, trademarks, goodwill, marketing, consumer, satisfaction, case study, Slovenia, case study

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