Zvestoba do blagovne znamke v hotelirstvu : magistrsko delo

Krašna, Tadeja (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: turizem, hotelirstvo, turistični proizvod, blagovne znamke, goodwill, trženje, potrošnik, zadovoljstvo, zvestoba, case study, Slovenija, case study
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Krašna]
• Year: 2005
• Number of pages: 93 str., 37 str. pril.
• PID: 20.500.12556/RUL-9362
• UDC: 640
• COBISS.SI-ID: 16073190
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: tourism, hotel industry, tourist product, trademarks, goodwill, marketing, consumer, satisfaction, case study, Slovenia, case study