Model for the evaluation of television commercials of timber companies

Oblak, Leon (author), Zupančič, Anton (author), Jukič, Miha (author)

• Language: English
• Keywords: lesna podjetja, oglaševanje, televizijsko oglaševanje
• Typology: 1.08 - Published Scientific Conference Contribution
• Organization: BF - Biotechnical Faculty
• Year: 2013
• Number of pages: Str. 1-6 (pdf.)
• PID: 20.500.12556/RUL-92876
• UDC: 659.1:674
• COBISS.SI-ID: 2113417
• Publication date in RUL: 06.07.2017

Record is a part of a monograph

• Title: Innovation as the source of values in the forestry wood processing and furniture manufacturing : WoodEMA Visegrad innovations, May 29-31, 2013, Gdańsk, Poland
• Editors: Paweł Szklarzyk
• Place of publishing: Częstochowa
• Publisher: International Associations for Economics and Managament in Wood Processing and Furniture Manufacturing - WoodEMA
• Year: 2013
• COBISS.SI-ID: 2111113