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Strategija vstopa blagovne znamke Victoria Secret na slovenski trg : magistrsko delo
ID Šenk, Jure (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/senk2452-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, tekstilna industrija, prodaja, franchising, blagovne znamke, strategija, trženje, trg
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Šenk]
Year:2017
Number of pages:III, 62, 14 str.
PID:20.500.12556/RUL-92245 This link opens in a new window
UDC:339.13
COBISS.SI-ID:23765222 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1358
Downloads:231
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Secondary language

Language:English
Title:Entry strategy of the Victoria secret brand into Slovenian market
Keywords:Slovenia, textile industry, sales, franchising, brands, strategy, marketing, market

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