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Analiza televizijskega oglaševanja prehrambnih izdelkov za otroke : vidik staršev
ID Priselac, Katja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/priselac5142.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, prehrana, proizvodi, otroci, družina, nakup, odločanje, regulacija, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Priselac]
Year:2016
Number of pages:III, 78, 9 str.
PID:20.500.12556/RUL-92203 This link opens in a new window
UDC:659.1
COBISS.SI-ID:23693542 This link opens in a new window
Publication date in RUL:11.05.2017
Views:752
Downloads:112
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Secondary language

Language:English
Title:An analysis of television advertising of children's food products for: the parents' perspective
Keywords:marketing, nutrition, products, children, family, purchasing, decision making, regulation, research, analysis

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