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Vpliv identifikacije s skupnostjo blagovne znamke na ustno izročilo : magistrsko delo
ID Premrn, Anja (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/premrn2144-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, virtualna organizacija, identiteta podjetja, image, socialne mreže, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Premrn]
Year:2016
Number of pages:III, 52, 17 str.
PID:20.500.12556/RUL-92122 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23593190 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1013
Downloads:190
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Secondary language

Language:English
Title:The influence of identification with brand community on word of mouth
Keywords:marketing, brands, virtual organization, corporate identity, image, social network, research, analysis

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