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Vpliv identifikacije s skupnostjo blagovne znamke na ustno izročilo : magistrsko delo
ID
Premrn, Anja
(
Author
),
ID
Vida, Irena
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/premrn2144-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
blagovne znamke
,
virtualna organizacija
,
identiteta podjetja
,
image
,
socialne mreže
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[A. Premrn]
Year:
2016
Number of pages:
III, 52, 17 str.
PID:
20.500.12556/RUL-92122
UDC:
339.138
COBISS.SI-ID:
23593190
Publication date in RUL:
11.05.2017
Views:
1277
Downloads:
211
Metadata:
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:
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Secondary language
Language:
English
Title:
The influence of identification with brand community on word of mouth
Keywords:
marketing
,
brands
,
virtual organization
,
corporate identity
,
image
,
social network
,
research
,
analysis
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