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Vloga digitalnega pripovedovanja zgodb za povezovanje s porabniki : primer podjetja Nume
ID Potočnik, Maša (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/potocnik2281-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, oglas, blagovne znamke, premoženje, vedenje potrošnikov, case study
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Potočnik]
Year:2016
Number of pages:II, 65, 42 str.
PID:20.500.12556/RUL-92084 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23563494 This link opens in a new window
Publication date in RUL:11.05.2017
Views:954
Downloads:158
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Secondary language

Language:English
Title:The role of digital storytelling for connecting with consumers: the case of the Nume company
Keywords:marketing, advertising, advertisement, brands, property, consumer behaviour, case study

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