Družbeno omrežje LinkedIn kot učinkovito orodje za pridobivanje potencialnih kupcev na medorganizacijskih trgih : magistrsko delo

Žitnik, Vanja (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, elektronsko trženje, socialne mreže, mediji, efektivnost, primeri
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [V. Žitnik]
• Year: 2016
• Number of pages: II, 83, 5 str.
• PID: 20.500.12556/RUL-92053
• UDC: 339.138
• COBISS.SI-ID: 23446246
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: Social network LinkedIn as an effective tool for gaining potential customers in business to business markets
• Keywords: interorganizational systems, intercompany marketing, electronic marketing, social network, media, efficiency, cases