The implementation of already existing, the creation of new companies, being able to integrate as well as to stay on a market is a constant in today’s business world. Good quality service and products are not enough to keep your company fighting to survive and to exist, a good recognizability is also required. To be successful, it is necessary to analyze individual parts of visual identity design.
Good designed and even world known visual identities were developed through analysis, studies and knowledge of mentioned area. Their job is to send a certain vision and mission of the organization, otherwise it can be damaging to the company.
The research is based on a theory of visual identity design. It examines the design concept of company’s visual identity, as well as their organization of the communication.
In theoretical part of diploma work we presented and described individual elements that together combine and represent visual identity design i.e. triangle reference, logo, colors and typography.
In research part, we have demonstrated the developing of logo and visual identity for already existing independent entrepreneur. The work, apart from logo designing, included designing of basic communication products such as a business card, an envelope, a stamp and a sticker that can be classified as an advertising material. The created visual identity of a company was placed on some of the promotional materials.