ORGANIZACIJA ŠPORTNE PRIREDITVE IN ANALIZA OBISKANOSI HOKEJSIH TEKEM V SLOVENIJI

ZORE, BLAŽ (author), Pevcin, Primož (mentor)

Raziskovalni izziv diplomskega dela je analizirati obiskanost hokejskih tekem v Sloveniji. Želel sem raziskati, zakaj je na hokejskih tekmah občutno manj gledalcev kot v preteklosti. Namen je prav tako preučiti zakonske podlage v zvezi z organizacijo športne prireditve ter analizirati in opisati postopek organizacije uspešne športne prireditve. Diplomsko delo je empirično. Za raziskovanje sem uporabil metodo analize vsebin primarnih in sekundarnih virov, metodo analize vsebin internetnih virov ter deskriptivno metodo, s katero sem pojasnjeval pojme in razlage s področja organizacije športne prireditve. V okviru analize in rezultatov sem skozi diplomsko nalogo ugotovil, da se obiskanost hokejskih tekem v Sloveniji slabša. Obisk hokejskih tekem se je postopoma zmanjševal. Rezultati analize so pokazali, da je bilo največ gledalcev v sezoni 2007/2008. Hokejske tekme si je takrat skupno ogledalo približno 194 tisoč gledalcev. Zadnja tri leta pa je obisk gledalcev na hokejskih tekmah močno upadel. Najslabša sezona je bila 2013/2014, ko je bilo na hokejskih tekmah le nekaj več kot približno 50 tisoč gledalcev. Ugotovil sem, da so razlogi za slabšo obiskanost predvsem niz številnih porazov naših ekip, slabo finančno stanje slovenskih klubov, gospodarska kriza in tudi zakonodaja. Diplomska naloga je uporabna za vse, ki so odgovorni za organizacijo športnih prireditev, saj bodo tako osveščeni s pravilno organizacijo športnih dogodkov ter bodo lahko privabili čim večje število gledalcev. Rezultati diplomske naloge kažejo, da je potrebno organizirati projekte z visoko dodano vrednostjo in jih promovirati, saj bomo le tako lahko privabili nove gledalce in potencialne pokrovitelje. Športne prireditve so sestavni del vsake družbe. Ljudje se tako lahko družijo in sprostijo, dobri rezultati športnikov pa so odraz dobro razvite in organizirane družbe.

• Language: Slovenian
• Keywords: hokejska tekma, organizacija, športna prireditev, obiskanost tekem
• Work type: Bachelor thesis/paper
• Organization: FU - Faculty of Administration
• Year: 2017
• PID: 20.500.12556/RUL-91817
• Publication date in RUL: 20.04.2017

Secondary language

• Language: English
• Title: ORGANIZING SPORTS EVENT AND ATTENDANCE OF HOCKEY MATCH ANALYSIS IN SLOVENIA

Abstract

The research purpose of this thesis is analysing the attendance of hockey matches in Slovenia. I wanted to research why the number of spectators is significantly lower than in the past. The aim is also to examine the legal basis of organization of sporting events and to analyse and describe the procedure of organizing a successful sporting event. The research is empirical. I used the method of analysis of primary and secondary sources’ content, the method of analysis of Internet sources’ content and the descriptive method, which was used to clarify concepts and interpretations in the field of sporting event’s organization. Through the analysis and the results, I have discovered that the attendance number of hockey matches is lowering. The attendance of hockey matches gradually decreased. The results of the analysis showed that the highest number of spectators was in season 2007/2008. At that time, there were approximately 194 thousand spectators who visited hockey matches. The attendance of hockey matches has plummeted in the last three years. The worst season was 2013/2014 when there were a little more than 50 thousand spectators. I have discovered that the reasons for low attendance was mostly the series of defeat of Slovenian teams, poor financial situation of Slovene clubs, economic crisis and also the legislation. The thesis is useful for those who are responsible for organizing sporting events. It will help them be well informed with the proper way of organizing the events, so they will be able to attract as many spectators as possible. The findings of the thesis show that it is necessary to organize projects with great value and promote them in order to attract new spectators and future sponsors. Sporting events are an essential part of every culture. It is a way of spending time together, relaxation, with the excellent results of athletes being a reflection of a well-developed and organized society.

• Keywords: hockey match, organization, sporting event, match attendance