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Gradnja blagovne znamke preko viralnega oglaševanja na spletu : magistrsko delo
ID Lenardič, Tjaša (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lenardic2066-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, elektronsko trženje, blagovne znamke, razvoj, poslovno komuniciranje, efektivnost, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Lenardič]
Year:2016
Number of pages:II, 71 str.
PID:20.500.12556/RUL-91763 This link opens in a new window
UDC:659.1
COBISS.SI-ID:23447270 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1147
Downloads:107
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Secondary language

Language:English
Title:Brand building through online viral advertising
Keywords:marketing, electronic marketing, brands, development, business communication, efficiency, research, analysis

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