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Strategija razvoja trženja Adria Mobil z akcijskim načrtom za ključno regijo : magistrsko delo
ID
Jakše, Gorazd
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
More about this mentor...
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http://www.cek.ef.uni-lj.si/magister/jakse5333.pdf
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Language:
Slovenian
Keywords:
Slovenija
,
avtomobilska industrija
,
industrijsko podjetje
,
Adria Mobil
,
poslovanje podjetja
,
uspešnost poslovanja
,
trženje
,
poslovno komuniciranje
,
strategija trženja
,
cena
,
blagovne znamke
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[G. Jakše]
Year:
2016
Number of pages:
IV, 79 str.
PID:
20.500.12556/RUL-91709
UDC:
339.138
COBISS.SI-ID:
23729894
Publication date in RUL:
11.05.2017
Views:
1754
Downloads:
231
Metadata:
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Secondary language
Language:
English
Title:
Marketing strategy development of Adria Mobil with an action plan for key regions
Keywords:
Slovenia
,
car industry
,
industrial enterprises
,
Adria Mobil
,
company performance
,
business efficiency
,
marketing
,
business communication
,
marketing strategy
,
price
,
brands
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