Strategija razvoja trženja Adria Mobil z akcijskim načrtom za ključno regijo : magistrsko delo

Jakše, Gorazd (author), Pfajfar, Gregor (mentor)

• Language: Slovenian
• Keywords: Slovenija, avtomobilska industrija, industrijsko podjetje, Adria Mobil, poslovanje podjetja, uspešnost poslovanja, trženje, poslovno komuniciranje, strategija trženja, cena, blagovne znamke
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [G. Jakše]
• Year: 2016
• Number of pages: IV, 79 str.
• PID: 20.500.12556/RUL-91709
• UDC: 339.138
• COBISS.SI-ID: 23729894
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: Marketing strategy development of Adria Mobil with an action plan for key regions
• Keywords: Slovenia, car industry, industrial enterprises, Adria Mobil, company performance, business efficiency, marketing, business communication, marketing strategy, price, brands