Analiza prilagajanja trženjskih pristopov v avtomobilski industriji : primer skupine Renault v dveh evropskih državah

Karlič, Suzana (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: Slovenija, Francija, avtomobilska industrija, industrijsko podjetje, Renault, mednarodno poslovanje, trženje, poslovno komuniciranje, mednarodne primerjave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Karlič]
• Year: 2016
• Number of pages: III, 99, 14 str.
• PID: 20.500.12556/RUL-91693
• UDC: 339.138
• COBISS.SI-ID: 23549670
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: An analysis of marketing approaches adaptation in the automotive industry: a case study of Renault group
• Keywords: Slovenia, France, car industry, industrial enterprises, Renault, international business, marketing, business communication, international comparisons, analysis