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Analiza nakupnega odločanja porabnikov pri nakupu novega avtomobila : primer blagovne znamke Ford v Sloveniji
ID
Čepon, Polona
(
Author
),
ID
Vida, Irena
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/cepon4983.pdf
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Language:
Slovenian
Keywords:
avtomobili
,
nakup
,
odločanje
,
vedenje potrošnikov
,
blagovne znamke
,
trženje
,
raziskave
,
analiza
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[P. Čepon]
Year:
2016
Number of pages:
II, 96, 62 str.
PID:
20.500.12556/RUL-91612
UDC:
339.138
COBISS.SI-ID:
23414502
Publication date in RUL:
11.05.2017
Views:
1267
Downloads:
217
Metadata:
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Secondary language
Language:
English
Title:
An analysis of consumer decision-making while purchasing a new car: a study of the Ford brand in Slovenia
Keywords:
cars
,
purchasing
,
decision making
,
consumer behaviour
,
brands
,
marketing
,
raziskave
,
analysis
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