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Analiza nakupnega odločanja porabnikov pri nakupu novega avtomobila : primer blagovne znamke Ford v Sloveniji
ID Čepon, Polona (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cepon4983.pdf This link opens in a new window

Language:Slovenian
Keywords:avtomobili, nakup, odločanje, vedenje potrošnikov, blagovne znamke, trženje, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[P. Čepon]
Year:2016
Number of pages:II, 96, 62 str.
PID:20.500.12556/RUL-91612 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23414502 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1288
Downloads:217
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Secondary language

Language:English
Title:An analysis of consumer decision-making while purchasing a new car: a study of the Ford brand in Slovenia
Keywords:cars, purchasing, decision making, consumer behaviour, brands, marketing, raziskave, analysis

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