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Vpliv lastnosti slovenskih porabnikov na izbiro razreda in znamke vozila : diplomsko delo
ID Milinović, Davorin (Author), ID Ograjenšek, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/milinovic14701.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, avtomobilska industrija, trg, vedenje potrošnika, nakup, odločanje, izbira, segmentacija, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Milinović]
Year:2016
Number of pages:III, 79, 49 str.
PID:20.500.12556/RUL-91533 This link opens in a new window
UDC:339.3
COBISS.SI-ID:23639270 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1360
Downloads:432
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Secondary language

Language:English
Title:Influence of Slovenian consumers' characteristics on the choice of the vehicle class and brand
Keywords:Slovenia, car industry, market, consumer behaviour, purchasing, decision making, choice, segmentation, research, analysis

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