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Nakupni proces izdelkov vsakdanje rabe : primer sladoleda Planica
ID
Hatič, Maja
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/hatic14621.pdf
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Language:
Slovenian
Keywords:
trženje
,
prodaja
,
nakup
,
odločanje
,
vedenje potrošnikov
,
psihologija potrošnika
,
tržne raziskave
,
raziskave
,
analiza
,
primeri
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Hatič]
Year:
2016
Number of pages:
II, 48, 49 str.
PID:
20.500.12556/RUL-88741
UDC:
658.8
COBISS.SI-ID:
23372518
Publication date in RUL:
31.01.2017
Views:
1058
Downloads:
150
Metadata:
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Secondary language
Language:
English
Title:
The purchasing process of fast moving consumer goods: the case of ice cream Planica
Keywords:
marketing
,
sales
,
purchasing
,
decision making
,
consumer behaviour
,
consumer psychology
,
market research
,
research
,
analysis
,
cases
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