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Nakupni proces izdelkov vsakdanje rabe : primer sladoleda Planica
ID Hatič, Maja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/hatic14621.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, prodaja, nakup, odločanje, vedenje potrošnikov, psihologija potrošnika, tržne raziskave, raziskave, analiza, primeri
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Hatič]
Year:2016
Number of pages:II, 48, 49 str.
PID:20.500.12556/RUL-88741 This link opens in a new window
UDC:658.8
COBISS.SI-ID:23372518 This link opens in a new window
Publication date in RUL:31.01.2017
Views:1163
Downloads:158
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Secondary language

Language:English
Title:The purchasing process of fast moving consumer goods: the case of ice cream Planica
Keywords:marketing, sales, purchasing, decision making, consumer behaviour, consumer psychology, market research, research, analysis, cases

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