Ciciban is the oldest Slovenian children's magazine that was founded in 1945 and is being published for 70 years. It's known as an educational magazine with didactical content for children. It's very popular among children and parents alike. In 1945 the Second World War has ended and with it political believes brought changes on all aspects of social life. The new government and ideology also had an influence on the school system. Through decades they were the cause of changes in methods and contents of education.
It’s been 70 years since the first issue. To date there have been 840 issues. With a broad variety of didactical contents, the magazine offers us a look through the school system and its changes from 1945 to 2015.
I divided the era between 1945 (first issue) to 2015 on seven decades and analyzed 3-5 stories inside every decade which I quoted based on school thematic from the magazine Ciciban. I analyzed them after the three motives which are the student, the teacher and the school. We were interested if there is any school thematic included in the magazines, if the social-politic changes affected on the school system and the working staff. We wanted to figure out how the teachers, the students and the school itself were portrayed in those times and how they are portrayed now, with the analysis of different parts we chose. What were their rights and duties in the time of war and what kind of a ˝comfort˝ we are living in since 1991 when Slovenia became an independent country. The secret advertising in Ciciban magazines is an outcome of changes in the developing technology, which was developing trough decades. We will be figuring out if the advertising agencies are using children magazines for communicating with them, their parents and teachers, and in what forms the advertisements appear. Development and gaining new knowledge are the regularity in the modern world. If we want to be successful in post-modern society, is knowledge the key that helps us to understand and to master certain information and processes. Knowledge is our biggest treasure, and as a well known Slovenian proverb says: What you know is what you are worth.
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