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Vpliv države izvora na premoženje blagovne znamke : primer rastoče blagovne znamke mobilnega telefona med uveljavljenimi znamkami
ID
Dovič, Nataša
(
Author
),
ID
Kline, Miro
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://dk.fdv.uni-lj.si/magistrska/pdfs/mag_dovic-natasa.pdf
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Language:
Slovenian
Keywords:
država izvora
,
hitro rastoča blagovna znamka
,
premoženje blagovne znamke
,
soznamčenje
,
Blagovne znamke
,
Potrošniki
,
Mobilni telefoni
,
Trg
,
Magistrske naloge
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
FDV - Faculty of Social Sciences
Place of publishing:
Ljubljana
Publisher:
[N. Dovič]
Year:
2016
Number of pages:
80 str.
PID:
20.500.12556/RUL-86961
UDC:
339.138:347.772(043)
COBISS.SI-ID:
34386269
Publication date in RUL:
11.11.2016
Views:
1643
Downloads:
212
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Language:
English
Keywords:
Trademarks
,
Consumers
,
Cellular telephones
,
Market
,
Master's theses
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