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Vpliv države izvora na premoženje blagovne znamke : primer rastoče blagovne znamke mobilnega telefona med uveljavljenimi znamkami
ID Dovič, Nataša (Author), ID Kline, Miro (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/magistrska/pdfs/mag_dovic-natasa.pdf This link opens in a new window

Language:Slovenian
Keywords:država izvora, hitro rastoča blagovna znamka, premoženje blagovne znamke, soznamčenje, Blagovne znamke, Potrošniki, Mobilni telefoni, Trg, Magistrske naloge
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[N. Dovič]
Year:2016
Number of pages:80 str.
PID:20.500.12556/RUL-86961 This link opens in a new window
UDC:339.138:347.772(043)
COBISS.SI-ID:34386269 This link opens in a new window
Publication date in RUL:11.11.2016
Views:1646
Downloads:212
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Language:English
Keywords:Trademarks, Consumers, Cellular telephones, Market, Master's theses

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