Vključenost porabnika ter ustvarjanje dobrega imena in čustvene zavezanosti : diplomsko delo

Vidic, Sara (author), Golob, Urša (mentor)

• Language: Slovenian
• Keywords: tržna znamka, čustvena navezanost, Tržno komuniciranje, Družbena omrežja, Potrošniki, Čustva, Diplomska dela
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [S. Vidic]
• Year: 2016
• Number of pages: 45 str.
• PID: 20.500.12556/RUL-86638
• UDC: 339.138:366(043.2)
• COBISS.SI-ID: 34309981
• Publication date in RUL: 24.10.2016

Secondary language

• Language: English
• Keywords: Marketing communication, Social networks, Consumers, Emotions, Graduate theses