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Medijski repertoarji in diskurzivne skupnosti
ID Luthar, Breda (Author), ID Oblak Črnič, Tanja (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/db/pdfs/TiP2015_1-2_LutharOblak-Crnic.pdf This link opens in a new window

Abstract
Zaradi radikalnih sprememb medijske potrošnje, predvsem zaradi vsesplošne mediatizacije ter velikega množenja osebnih medijev v vsakdanjem življenju občinstva, razmerja med občinstvom in mediji ne moremo več proučevati na enem samem dominantnem mediju. Uporabili smo koncept medijskih repertoarjev, da bi lahko ugotavljali, kakšne idealnotipske kombinacije medijev, platform in estetskih kultur se oblikujejo pri prebivalcih dveh največjih slovenskih mest. Ugotovili smo, da je medijska potrošnja naših respondentov strukturirana na štiri tipične medijske repertoarje: digitalno elito, digitalne domorodce, televizijski tip in bralski časopisni tip. Ti repertoarji predstavljajo tudi ločene družbeno kulturne formacije. Digitalno občinstvo v družbenem smislu tako ni enovita družbena skupina, ampak so to razredno diferencirane diskurzivne kulture ali "pomenski sistemi".

Language:Slovenian
Keywords:diskurzivne skupnosti, potrošnja
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2015
Number of pages:Str. 7-30, 302
Numbering:Letn. 52, št. 1/2
PID:20.500.12556/RUL-85387 This link opens in a new window
UDC:316.775.4(497.4)
ISSN on article:0040-3598
COBISS.SI-ID:33319773 This link opens in a new window
Publication date in RUL:20.09.2016
Views:1531
Downloads:220
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Record is a part of a journal

Title:Teorija in praksa : revija za družbena vprašanja
Shortened title:Teor. praksa
Publisher:Fakulteta za družbene vede
ISSN:0040-3598
COBISS.SI-ID:763652 This link opens in a new window

Secondary language

Language:English
Abstract:
Due to radical changes in media consumption, manifested in the widespread mediatization and proliferation of the uses of personal media in everyday life, research about media audiences can no longer focus on a single medium. In order to identify ideal-typical combinations of media platforms and aesthetic cultures in the population of the two largest Slovenian cities, the concept of media repertoires was used. The study shows that the media consumption of our respondents is structured into four typical media repertoires: the digital elite, digital natives, television viewers and newspaper readers. These four repertoires represent also distinct socio-cultural formations. In social terms, digital audiences therefore do not constitute a homogenous social community, but should be understood as class-differentiated discursive cultures or "meaning systems".


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