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Odziv tržnikov na spremenjeno nakupno vedenje organizacij zaradi digitalnih medijev : magistrsko delo
ID Svilar, Uroš (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/svilar2016-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, medorganizacijsko trženje, nakup, odločanje, spremembe, informacijksa tehnologija, mediji, raziskave
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[U. Svilar]
Year:2015
Number of pages:II, 64, 39 str.
PID:20.500.12556/RUL-83917 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22958822 This link opens in a new window
Publication date in RUL:08.07.2016
Views:810
Downloads:392
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Secondary language

Language:English
Title:Marketers' responses to the changed organisational purchase behaviour due to digital media
Keywords:marketing, intercompany marketing, purchasing, decision making, changes, informacijksa tehnologija, media, research

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