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Odziv tržnikov na spremenjeno nakupno vedenje organizacij zaradi digitalnih medijev : magistrsko delo
ID
Svilar, Uroš
(
Author
),
ID
Čater, Barbara
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/svilar2016-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
medorganizacijsko trženje
,
nakup
,
odločanje
,
spremembe
,
informacijksa tehnologija
,
mediji
,
raziskave
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[U. Svilar]
Year:
2015
Number of pages:
II, 64, 39 str.
PID:
20.500.12556/RUL-83917
UDC:
339.138
COBISS.SI-ID:
22958822
Publication date in RUL:
08.07.2016
Views:
945
Downloads:
408
Metadata:
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:
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Secondary language
Language:
English
Title:
Marketers' responses to the changed organisational purchase behaviour due to digital media
Keywords:
marketing
,
intercompany marketing
,
purchasing
,
decision making
,
changes
,
informacijksa tehnologija
,
media
,
research
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