Vpliv interneta na nakupni proces slovenskega porabnika : primer turističnih storitev

Kovačič, Doroteja (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: Slovenija, turizem, trženje, nakup, vedenje potrošnikov, odločanje, informacijska tehnologija, Internet, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: D. Kovačič
• Year: 2015
• Number of pages: II, 65, 11 str.
• PID: 20.500.12556/RUL-83907
• UDC: 339.138
• COBISS.SI-ID: 22952166
• Publication date in RUL: 08.07.2016

Secondary language

• Language: English
• Title: The influence of the internet on the purchase process of the Slovenian consumer: the case of tourism services
• Keywords: Slovenia, tourism, marketing, purchasing, consumer behaviour, decision making, information technology, Internet, research, analysis