In the public eye the organization is always considered or fully represented by its corporate identity that includes the size of the organization, annual payments, organizational structure, organizational culture, systems owned by the organization, premises, organizational culture, organizational strategy, mission, vision, number of employees etc. Graphic designer when designing graphic trademark by connecting graphic elements (logo, slogan and icon) must take in to consideration all abovementioned content that represents the identity of the organization. The graphic trademark is the most direct contact with the public or with the environment where the organization is present. Organizations use various slogans for the purposes of recognition and advertising, nevertheless only one is used over the years, decades and becomes organizations’ trademark. Skilled graphic designer can adequately create and design the logo or graphic trademark from a slogan with connecting graphic elements.