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Značilnosti uspešnih in učinkovitih trženjsko - komunikacijskih akcij : diplomsko delo
ID Žorž, Špela (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/zorz4851.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, strategija, efektivnost, meritve, mediji, nagrade, Effie, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Š. Žorž]
Year:2015
Number of pages:I, 41 str.
PID:20.500.12556/RUL-80485 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22779366 This link opens in a new window
Publication date in RUL:01.03.2016
Views:1178
Downloads:171
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Secondary language

Language:Unknown
Title:Key principals of efficient and effective marketing communication campaigns
Keywords:marketing, business communication, strategy, efficiency, measurements, media, prizes, Effie, analysis

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