Analiza razlik v nakupnem vedenju med generacijami porabnikov : primer trga telekomunikacij in smučarske opreme

Norčič, Lea (author), Korsič, Jaš (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, segmentacija, proizvodi, nakup, odločanje, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Norčič
• Year: 2015
• Number of pages: V, 137, 11 str.
• PID: 20.500.12556/RUL-80479
• UDC: 339.138
• COBISS.SI-ID: 22776550
• Publication date in RUL: 01.03.2016

Secondary language

• Language: Unknown
• Title: An analysis of the differences in customer behaviour between generations: a case study of the telecommunications and ski equipment market
• Keywords: marketing, consumer behaviour, segmentation, products, purchasing, decision making, research, analysis