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Analiza razlik v nakupnem vedenju med generacijami porabnikov : primer trga telekomunikacij in smučarske opreme
ID Norčič, Lea (Author), ID Korsič, Jaš (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/norcic1798-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, segmentacija, proizvodi, nakup, odločanje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[L. Norčič
Year:2015
Number of pages:V, 137, 11 str.
PID:20.500.12556/RUL-80479 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22776550 This link opens in a new window
Publication date in RUL:01.03.2016
Views:1093
Downloads:184
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Secondary language

Language:Unknown
Title:An analysis of the differences in customer behaviour between generations: a case study of the telecommunications and ski equipment market
Keywords:marketing, consumer behaviour, segmentation, products, purchasing, decision making, research, analysis

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