One-sidedness is dangerous; it is also the main source of the current socio-economic crisis. The principles and methods of neoliberalism do not reveal any way out from the crisis because they have caused it. Social responsibility does indicate a way out, but as a complex non-technological innovation that opens the way from one-sidedness and the abuse of influence to the requisite holism with interdisciplinary creative co-operation. The financial, economic and social crisis that occurred in 2008 after several decades of being in the making also results from one-sidedness jeopardising relations and demanding holism, hence co-operation. All of us are interdependent and in need of innovations, but not just technological ones which are complex and complicated, but less so than innovations of values/culture/ethics/norms of holistic behaviour - e.g. for the transition from the limitations inside economics of a narrow specialisation to completing the latter with ethics of interdependence, and economics of creative co-operation aimed at the requisite holism. Social responsibility enables such attributes of humans and organisations, whereas neo-liberalism does not.