Priprava trženjskega načrta za Webasto BlueCool : diplomsko delo

Šteger, Luka (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, strategija trženja, planiranje, trg, proizvodi, cena, poslovno komuniciranje, tržna analiza, konkurenca, okolje, case study
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Šteger]
• Year: 2005
• Number of pages: 45 str., 12 str. pril.
• PID: 20.500.12556/RUL-7747
• UDC: 339.138
• COBISS.SI-ID: 15690982
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, marketing strategy, planning, market, products, price, business communication, market analysis, competition, environment, case study