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Vloga vrednostnih bonov pri nakupni odločitvi za knjige - primer Mladinske knjige Založbe d.d. : diplomsko delo
ID Bahor, Katja (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/doltar1890.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, založništvo, knjigotrštvo, trženje, trg, poslovno komuniciranje, nakup, odločanje, nakupni bon, tržne raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Doltar]
Year:2005
Number of pages:46 str., 34 str. pril.
PID:20.500.12556/RUL-7726 This link opens in a new window
UDC:339.138
COBISS.SI-ID:15689958 This link opens in a new window
Publication date in RUL:11.07.2014
Views:2332
Downloads:250
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Language:Unknown
Keywords:Slovenia, publishing, bookselling, marketing, market, business communication, purchasing, decision making, warrant, market research, analysis

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