The differences within and between Western and Eastern democracies are so significant that the concept of multiple democracies is proposed. To most of the developing world, democratisation is transculturation - a process by which Western democracy is transformed for self-aggrandisement. In the age of globalisation, the media are potentially important sources of international and domestic referencing. Media and democratisation are mutually reinforcing, one being constituted by the other. The roles of the media in a society are very much defined by its mode of media control, which varies mainly with its power structure. With concentrated power, the media tend to demote democracy; the opposite is true when equity reigns. Based on a mixed use of inducements and constraints in media control, four modes of state-press relationships are identified: laissez faire, repression, incorporation and co-optation. Each ideal type entails certain media roles that have important implications for democratisation. Media can perform both positive and negative functions in regard to democracy, depending on the prevailing mode of power distribution and specific social and organisational contexts. Each mode of media control and the corresponding media roles may shift as power is restructured. Media usually assume a more emancipatory role as the power structure becomes more decentralised or divisive.
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