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Knjižnice in družbena omrežja : Facebook in Twitter v Knjižnici Antona Tomaža Linharta Radovljica
ID Klemenčič, Sara (Author), ID Žumer, Maja (Mentor) More about this mentor... This link opens in a new window

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PID: 20.500.12556/rul/e2706591-9c5c-4492-8060-1fea8b5f3c2d

Abstract
Po pregledu smernic za objavljanje in pojavljanje knjižnic na družbenih omrežjih, je bila z eksperimentalno metodo izvedena raziskava. V obdobju štirih mesecev smo s pomočjo analize načrtovanih in nenačrtovanih objav preverili štiri raziskovalna vprašanja. Izkazalo se je, da promocija družbenih omrežij pripomore k večjemu številu sledilcev, vnaprej pripravljen načrt za objavljanje na družbenih omrežjih prinaša boljši odziv sledilcev, večje število zaposlenih pri objavljanju na družbenih omrežjih ne izboljša in ne poslabša odziva sledilcev, slikovno gradivo v objavah pa je veliko bolj zanimivo in privlačno za sledilce.

Language:Slovenian
Keywords:družbena omrežja, splošna knjižnica, uporabniki, sledilci, Facebook, Twitter, Slovenija, bolonjske magistrske naloge
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FF - Faculty of Arts
Place of publishing:Ljubljana
Publisher:[S. Klemenčič]
Year:2014
Number of pages:72 f.
PID:20.500.12556/RUL-72219 This link opens in a new window
UDC:027:316.472.4(497.4)(043.3)
COBISS.SI-ID:55568994 This link opens in a new window
Publication date in RUL:08.09.2015
Views:2556
Downloads:390
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Secondary language

Language:English
Abstract:
After reviewing the guidelines for appearance of libraries in social networks, the experimental method conducted the survey. In four months we have through the analysis of planned and unplanned posts total checked four research questions. It turns out that the promotion of social networks contributes to a large number of followers, pre-prepared plan for publishing on social networks brings a better response of followers, the greater the number of employees in publishing on social networks does not improve and not worsen the response followers, pictures and visual post are more interesting and appealing to followers.


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