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Odziv porabnikov na slikovno ali besedilno elektronsko pošto glede na fazo v nakupnem procesu : magistrsko delo
ID Kunčič, Frančišek (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kuncic1489-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, elektronsko trženje, informacijska tehnologija, Internet, elektronska pošta, oglas, vedenje potrošnikov
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[F. Kunčič]
Year:2014
Number of pages:III, 56, 11 str.
PID:20.500.12556/RUL-70700 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22441190 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1124
Downloads:156
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Secondary language

Language:Unknown
Title:A customer's response on picture versus text e-mail advertising in different stages of buying process
Keywords:marketing, electronic marketing, information technology, Internet, electronic mail, advertisement, consumer behaviour

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