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Vzpostavljanje odnosov s privrženci blagovne znamke na družbenem omrežju Facebook : primerjava regionalne in globalne blagovne znamke
ID Horvat, Tanja (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/horvat1606-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, konkurenca, oglaševanje, elektronsko trženje, Internet, informacijska tehnologija, socialne mreže, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Horvat]
Year:2014
Number of pages:II, 53, 35 str.
PID:20.500.12556/RUL-70650 This link opens in a new window
UDC:339.13
COBISS.SI-ID:22464742 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1480
Downloads:139
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Secondary language

Language:Unknown
Title:Establishing brand relationships with brand fans through the social network facebook: regional vs. global brand comparison
Keywords:marketing, trademarks, competition, advertising, electronic marketing, Internet, information technology, social network, research, analysis

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