Vzpostavljanje odnosov s privrženci blagovne znamke na družbenem omrežju Facebook : primerjava regionalne in globalne blagovne znamke

Horvat, Tanja (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, konkurenca, oglaševanje, elektronsko trženje, Internet, informacijska tehnologija, socialne mreže, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Horvat]
• Year: 2014
• Number of pages: II, 53, 35 str.
• PID: 20.500.12556/RUL-70650
• UDC: 339.13
• COBISS.SI-ID: 22464742
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: Establishing brand relationships with brand fans through the social network facebook: regional vs. global brand comparison
• Keywords: marketing, trademarks, competition, advertising, electronic marketing, Internet, information technology, social network, research, analysis