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Pomen zvestobe blagovni znamki pri uvajanju nove družine izdelkov na trg bele tehnike : diplomsko delo
ID Obretan, Aleš (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/obretan1453.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, zadovoljstvo, lojalnost, novi proizvodi, strategija, premoženje, raziskave, analiza
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Obretan]
Year:2014
Number of pages:II, 27, 18 str.
PID:20.500.12556/RUL-70614 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22417638 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1481
Downloads:161
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Keywords:marketing, trademarks, satisfaction, loyalty, new products, strategy, property, research, analysis

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