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Pomen zvestobe blagovni znamki pri uvajanju nove družine izdelkov na trg bele tehnike : diplomsko delo
ID
Obretan, Aleš
(
Author
),
ID
Kolar, Tomaž
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/UPES/obretan1453.pdf
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Language:
Slovenian
Keywords:
trženje
,
blagovne znamke
,
zadovoljstvo
,
lojalnost
,
novi proizvodi
,
strategija
,
premoženje
,
raziskave
,
analiza
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[A. Obretan]
Year:
2014
Number of pages:
II, 27, 18 str.
PID:
20.500.12556/RUL-70614
UDC:
339.138
COBISS.SI-ID:
22417638
Publication date in RUL:
10.07.2015
Views:
1747
Downloads:
164
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
trademarks
,
satisfaction
,
loyalty
,
new products
,
strategy
,
property
,
research
,
analysis
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