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Zvestoba in zadovoljstvo porabnikov na primeru podjetja Zara : zaključna strokovna naloga visoke poslovne šole
ID
Prešeren, Manca
(
Author
),
ID
Penger, Sandra
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/preseren262.pdf
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Language:
Slovenian
Keywords:
trženje
,
vedenje potrošnikov
,
blagovne znamke
,
nakup
,
zadovoljstvo
,
lojalnost
,
meritve
,
primeri
,
trgovinsko podjetje
,
Zara
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Prešeren]
Year:
2014
PID:
20.500.12556/RUL-70549
UDC:
339.13
COBISS.SI-ID:
22285030
Publication date in RUL:
10.07.2015
Views:
1677
Downloads:
197
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
consumer behaviour
,
trademarks
,
purchasing
,
satisfaction
,
loyalty
,
measurements
,
cases
,
commercial enterprise
,
Zara
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