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Zvestoba in zadovoljstvo porabnikov na primeru podjetja Zara : zaključna strokovna naloga visoke poslovne šole
ID Prešeren, Manca (Author), ID Penger, Sandra (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/preseren262.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, blagovne znamke, nakup, zadovoljstvo, lojalnost, meritve, primeri, trgovinsko podjetje, Zara
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Prešeren]
Year:2014
PID:20.500.12556/RUL-70549 This link opens in a new window
UDC:339.13
COBISS.SI-ID:22285030 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1688
Downloads:197
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Secondary language

Language:Unknown
Keywords:marketing, consumer behaviour, trademarks, purchasing, satisfaction, loyalty, measurements, cases, commercial enterprise, Zara

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