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Vpliv trženjskega spleta farmacevtskih podjetij na odločitve zdravnikov pri predpisovanju antikoagulantnih zdravil : magistrsko delo
ID
Bedenik Schmautz, Tina
(
Author
),
ID
Čater, Barbara
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/bedenik4650.pdf
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Language:
Slovenian
Keywords:
zdravstvo
,
farmacevtska industrija
,
trženje
,
zdravila
,
odločanje
,
raziskave
,
analiza
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[T. Bedenik Schmautz]
Year:
2014
Number of pages:
III, 86, 31 str.
PID:
20.500.12556/RUL-70543
UDC:
339.138
COBISS.SI-ID:
22432998
Publication date in RUL:
10.07.2015
Views:
980
Downloads:
123
Metadata:
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Secondary language
Language:
Unknown
Title:
The impact of pharmaceutical companies "marketing mix on physicians" decisions about prescribing anticoagulant medicines
Keywords:
health services
,
pharmaceutical industry
,
marketing
,
medications
,
decision making
,
research
,
analysis
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