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Vpliv trženjskega spleta farmacevtskih podjetij na odločitve zdravnikov pri predpisovanju antikoagulantnih zdravil : magistrsko delo
ID Bedenik Schmautz, Tina (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/bedenik4650.pdf This link opens in a new window

Language:Slovenian
Keywords:zdravstvo, farmacevtska industrija, trženje, zdravila, odločanje, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Bedenik Schmautz]
Year:2014
Number of pages:III, 86, 31 str.
PID:20.500.12556/RUL-70543 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22432998 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1054
Downloads:124
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Secondary language

Language:Unknown
Title:The impact of pharmaceutical companies "marketing mix on physicians" decisions about prescribing anticoagulant medicines
Keywords:health services, pharmaceutical industry, marketing, medications, decision making, research, analysis

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