Developing a country brand concept (CBC) equity model : measuring CBC equity of "I feel Slovenia" among local residents

Gobec, Romana

Developing a country brand concept (CBC) equity model : measuring CBC equity of "I feel Slovenia" among local residents
ID Gobec, Romana (Author), ID Bajde, Domen (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/gobec1262-B.pdf This link opens in a new window

Language:	English
Keywords:	Slovenija, turizem, blagovne znamke, razvoj, modeli, raziskave, analiza, Slovenia, tourism, trademarks, development, models, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[R. Gobec]
Year:	2014
Number of pages:	II, 65, 32 str.
PID:	20.500.12556/RUL-70369
UDC:	339.13
COBISS.SI-ID:	22215398
Publication date in RUL:	10.07.2015
Views:	1373
Downloads:	176
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Secondary language

Language:	Unknown
Title:	Razvijanje modela za merjenje premoženja koncepta blagovne znamke države: merjenje premoženja koncepta "I feel Slovenia" v kontekstu lokalnega prebivalstva

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