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Developing a country brand concept (CBC) equity model : measuring CBC equity of "I feel Slovenia" among local residents
ID Gobec, Romana (Author), ID Bajde, Domen (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/gobec1262-B.pdf This link opens in a new window

Language:English
Keywords:Slovenija, turizem, blagovne znamke, razvoj, modeli, raziskave, analiza, Slovenia, tourism, trademarks, development, models, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[R. Gobec]
Year:2014
Number of pages:II, 65, 32 str.
PID:20.500.12556/RUL-70369 This link opens in a new window
UDC:339.13
COBISS.SI-ID:22215398 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1800
Downloads:188
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Secondary language

Language:Unknown
Title:Razvijanje modela za merjenje premoženja koncepta blagovne znamke države: merjenje premoženja koncepta "I feel Slovenia" v kontekstu lokalnega prebivalstva

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